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The Greatest Story Ever Sold is a Fantasy Covered in Blood

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The Greatest Story Ever Sold is a Fantasy Covered in Blood 1

Need a straightforward technique to save over three months’ wage? Do not buy a diamond engagement ring. In case your fiancée, associates, and household scream hellfire, calmly clarify:

1. It is Simply Advertising

The entire “A Diamond Is Forever” and the thought of a diamond engagement ring is not an historic custom to be revered and adopted. It is Sprite’s “Obey Your Thirst.” It is Nike’s “Just Do It.” It is Gary Dahl’s “Pet Rock.” Not solely did De Beers perceive it needed to management provide (shopping for up and shutting down any diamond mine found), they needed to management demand. They needed to make it sentimental. And People have been the proper suckers. They focused the U.S. particularly for our marketability. This marketing campaign is lower than 70 years previous, but has turn into so ingrained in our tradition that the diamond engagement ring has turn into the final word image of how a lot the connection, the woman, and love itself is price.

2. Diamonds Aren’t Uncommon

High quality, utilizing advertising ways cannot be blamed since that is a part of the sport of capitalism. However one other a part of the sport is competitors. It is all effectively and good if entrepreneurs can persuade customers to purchase them as an alternative of the competitors primarily based on a good slogan, however the competitors ought to be there to guard the patron. All gems are valued primarily based on their rarity (as are most issues in life). However diamonds are plentiful. De Beers has a big vault the place they hold a lot of the world’s provide of diamonds. If it ever obtained launched into the market, the best way it could be in the event that they weren’t a monopoly, diamonds can be price nothing. It is actually a fairly rock.

3. Diamonds Have No Resale Worth

The motive “A Diamond Is Forever” is since you’re principally caught with it. You will by no means be capable to resell it besides to a pawn store. Even a jeweler (the few who can be keen to purchase it) would provide a fraction of what you paid.

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4. Artificial Diamonds Will Flood the Market

Artificial or “cultured” diamonds are already being made and inside the subsequent few years, can be effectively made for the mass market. These are actual diamonds. They’re made in a machine that replicates the environmental forces that make diamonds. The solely distinction is that they are higher. They’ve much less flaws. And so they value a fraction of the going charge. Need a two-carat pink diamond? That’ll be a few thousand {dollars}.

5. Moissanite Seems Simply Like a Diamond

Jewelers needed to improve their gear to detect Moissanite from diamonds when it got here into the market. It is undetectable with the bare eye. And it is truly extra sensible. A one-carat ring is underneath $1000.

6. Who Is the Ring for, Anyway?

Significantly. As The Dilettante so poignantly put it, “For women, comparing jewelry is our phallic posturing contest: look at how big MY dic….er, I mean, diamond is.” It is enjoyable to point out off for about 30 seconds. After that there is little to point out for the debt incurred for the shiny piece of rock. That cash might have gone into furnishings, a tremendous journey (or many good ones), your future children’ faculty funds!

Are these causes nonetheless not sufficient? Watch Blood%20DiamondBlood Diamond. It is excessive time Hollywood dared to broach the topic of diamonds, particularly once they had a hand in advertising it to the general public in the primary place. Blood Diamond, is an express instance of the blood and warfare that has spanned the complete historical past of the De Beers’ diamond cartel. The story of Sierra Leone is not an remoted occasion, nor is the battle over simply because the film says there’s peace in Sierra Leone now.

7. What Are Battle/Blood Diamonds?

Battle/blood diamonds are utilized by insurgent teams to gas battle and civil wars, and by terrorist teams to finance their actions.

8. The Kimberley Course of Is Simply PR

It is an settlement that is supposed to forestall battle diamonds from entering into the market however ended up being extra of a PR stunt because it’s primarily based on a system of self-policing. The U.N. reported in October 2006 that attributable to poor enforcement of the Kimberley Course of, $23 million of battle diamonds from Cote d’lvoire alone entered the authentic market. Certain De Beers will not purchase diamonds popping out of Cote d’lvoire, however they’re going to flip a blind eye to the smuggling of diamonds from there by way of Ghana and Mali the place they’re licensed as being conflict-free.

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9. Share in the Market

Through the top of the diamond battle in the 1990s, the diamond business reported that not more than 4% of the diamonds in the market have been battle diamonds, when in actuality it has been proven to be nearer to 15%.

10. Asking for Battle-Free Certificates Isn’t Sufficient

In April 2006 after a scathing report by Partnership Africa Canada about actions in Brazil, an inside evaluate confirmed that 49 of 147 Kimberley Course of certificates have been fraudulent. Apart from these fraudulent certificates, actual certificates might nonetheless be issued if battle diamonds have been smuggled and combined with legally traded ones earlier than being licensed.

11. Youngsters in India Are Slicing and Sharpening the Diamonds

12. Youngsters in Battle Zones Are Being Used as Troopers

The photos in Blood Diamond with baby troopers are very actual. They’re drugged and brainwashed to deal with the manslaughter they’re compelled to do.

Jennifer Connelly says in the film Blood Diamond, “Individuals again residence wouldn’t purchase a diamond in the event that they knew it value somebody their hand.” Now you realize.

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